Hi!
I´m a conceptual and hands-on freelance Creative / Art Director with over 20 years of experience.

Since 2017, I’ve been working as a freelance Art Director and Creative Strategist, partnering with both agencies and
in-house teams to develop ideas that are clear, engaging, and effective. My work spans concept development, brand storytelling, and creative direction across a range of channels and formats. Prior to going freelance, I spent 12 years
at BBDO, where I had the opportunity to work with a diverse set of clients and sharpen my approach to both craft and strategy.
I’ve studied Creative Leadership and Art Direction at Berghs School of Communication, which continues to influence
how I approach creative problem-solving today. I’m driven by the belief that strong ideas come from a balance of insight, curiosity, and collaboration. Whether it’s building a brand from the ground up or refining an existing concept, I aim to
create work that not only looks good but delivers real value.

Feel free to explore my portfolio to get a sense of what I’ve done and how I think.If you’re interested in working together, don’t hesitate to get in touch. Send me an email or give me a call, and we can set up a time to talk—over coffee or a quick meeting—about your needs and how I might be able to help.

Contact:
0706 - 35 65 93
bo.marcus.goransson@gmail.com
linkedin.com/in/marcusgoransson

Background:
Frilanskreatör 2017 -->
ANR BBDO, 2006 - 2017
Shout Stockholm  2005
Cole, Russell & Pryce 2004
Pyms Reklambyrå 1998 - 2002

Clients as a freelancer:
Lyko, Greenely, Stadium, ANR BBDO, M&C Saatchi, POW, Drum/Omg, Scholz & Friends, Pool, Hilanders, Matter, Nordnet, Tre etc.

Education:
Berghs School of Comunication 2020 (Kreativt ledarskap)
Berghs School of Communication 2003 - 2005 (Art Director)
Halmstad Högskola 2002 (Media & kommunikationsvetenskap & Psykologi)

Selected clients:
Lyko, Greenely, POW, Stadium, Comviq, Gevalia, Folksam, Arla, Scandic, Carlsberg, Umeå Energi, SPP/Storebrand, Mercedes-Benz, smart car, Kronans Droghandel, Nycomed, Klarna, Swedish Open, Stockholms Stadsmission, Vodafone, AFA Försäkring, Gallerian, Tallink/Silja Line, Electrolux, Zmarta, Moderna Försäkringar, 3 (Tre), IsaDora, Memira m.fl.

Selected awards:
Guld - Epica Awards.
Guld - Cannes Lions.
Guld - Eurobest.
Silver - Guldägget.
Silver - LIA.
75W.
Flera nomineringar i:
100W, Guldägget, Spinn, European
Excellence Awards, Cannes Lion, The One Show