EnExtra

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	<title>EnExtra</title>
	<link>https://marcusgoransson.com</link>
	<description>EnExtra</description>
	<pubDate>Tue, 10 Nov 2026 14:50:40 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://marcusgoransson.com/Homepage</link>

		<pubDate>Wed, 08 Feb 2023 09:00:32 +0000</pubDate>

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		<title>Home</title>
				
		<link>https://marcusgoransson.com/Home</link>

		<pubDate>Wed, 08 Feb 2023 08:58:56 +0000</pubDate>

		<dc:creator>EnExtra</dc:creator>

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		<title>ABOUT +1 CREATIVE</title>
				
		<link>https://marcusgoransson.com/ABOUT-1-CREATIVE</link>

		<pubDate>Wed, 08 Feb 2023 08:58:56 +0000</pubDate>

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		<description>&#60;img width="425" height="425" width_o="425" height_o="425" data-src="https://freight.cargo.site/t/original/i/9bb6a8fb83b360651249c684263f32f7cdbce0d690fe380a89174ee4ae931a4e/Profilbild_SV_2026_small.jpg" data-mid="247464324" border="0"  src="https://freight.cargo.site/w/425/i/9bb6a8fb83b360651249c684263f32f7cdbce0d690fe380a89174ee4ae931a4e/Profilbild_SV_2026_small.jpg" /&#62;


Hi! 
I´m a conceptual and hands-on freelance Creative / Art Director with over 20 years of experience.

Since 2017, I’ve been working as a freelance Art Director and Creative Strategist, partnering with both agencies and in-house teams to develop ideas that are clear, engaging, and effective. My work spans concept development, brand storytelling, and creative direction across a range of channels and formats. Prior to going freelance, I spent 12 years at BBDO, where I had the opportunity to work with a diverse set of clients and sharpen my approach to both craft and strategy. 

I’ve studied Creative Leadership and Art Direction at Berghs School of Communication, which continues to influence how I approach creative problem-solving today. I’m driven by the belief that strong ideas come from a balance of insight, curiosity, and collaboration. Whether it’s building a brand from the ground up or refining an existing concept, I aim to create work that not only looks good but delivers real value. Feel free to explore my portfolio to get a sense of what I’ve done and how I think.If you’re interested in working together, don’t hesitate to get in touch. Send me an email or give me a call, and we can set up a time to talk—over coffee or a quick meeting—about your needs and how I might be able to help.

Contact:

0706 - 35 65 93
bo.marcus.goransson@gmail.com
linkedin.com/in/marcusgoransson

Background:
Frilanskreatör 2017 --&#38;gt;
ANR BBDO, 2006 - 2017
Shout Stockholm&#38;nbsp; 2005
Cole, Russell &#38;amp; Pryce 2004
Pyms Reklambyrå 1998 - 2002


Clients as a freelancer:Lyko, Greenely, Stadium, ANR BBDO, M&#38;amp;C Saatchi, POW, Drum/OMD, Scholz &#38;amp; Friends, Pool, Hilanders, Matter, Nordnet, Tre etc.
Education:
Berghs School of Comunication 2020 (Kreativt ledarskap)

Berghs School of Communication 2003 - 2005 (Art Director)
Halmstad Högskola 2002 (Media &#38;amp; kommunikationsvetenskap &#38;amp; Psykologi)


Selected clients:Lyko, Greenely, POW, Stadium, Comviq, Gevalia, Folksam, Arla, Scandic, Carlsberg, Umeå Energi, SPP/Storebrand, Mercedes-Benz, smart car, Kronans Droghandel, Nycomed, Klarna, Swedish Open, Stockholms Stadsmission, Vodafone, AFA Försäkring, Gallerian, Tallink/Silja Line, Electrolux, Zmarta, Moderna Försäkringar, 3 (Tre), IsaDora, Memira m.fl.

Selected awards:
Guld - Epica Awards. 
Guld - Cannes Lions. 
Guld - Eurobest. 
Silver - Guldägget. 
Silver - LIA. 
75W. 
Flera nomineringar i:
100W, Guldägget, Spinn, European
Excellence Awards, Cannes Lion, The One Show


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		<title>STADIUM</title>
				
		<link>https://marcusgoransson.com/STADIUM</link>

		<pubDate>Wed, 10 Jan 2024 11:00:38 +0000</pubDate>

		<dc:creator>EnExtra</dc:creator>

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		<description>STADIUM
Stadiums vision är ”Activate The World” och där är två av tre punkter fokuserade på att alla ska få samma förutsättningar och att motverka orättvisor.

Tillsammans med Stadium tog jag fram kampanjen ”Run the movement”. Där får löpning och uppförsbackar symbolisera kampen för att minska jämställdhetsklyftan. Till vår hjälp har vi rapparen och löpentusiasten Silvana Imam som delar med sig av sina tankar om hur löpning, ett steg i taget, kan vara med och bidra till förändring. Med frågan “Vad springer du för?” vill Stadium väcka tanken om att löpning kan vara så mycket mer, än just bara bra löpning.
Stadium arbetar sedan länge efter FN:s globala mål nummer 5 om jämställdhet. Att sträva efter en mer jämlik och rättvis värld är en lika viktig som &#38;nbsp;självklar drivkraft.

&#60;img width="2458" height="1373" width_o="2458" height_o="1373" data-src="https://freight.cargo.site/t/original/i/bcf59d91d353a144746ab6a3b5ab7e3e4f706a1ead4c8a4a625929a2ca556948/Stadium_stationdomination_5.jpg" data-mid="209713378" border="0"  src="https://freight.cargo.site/w/1000/i/bcf59d91d353a144746ab6a3b5ab7e3e4f706a1ead4c8a4a625929a2ca556948/Stadium_stationdomination_5.jpg" /&#62;&#60;img width="2458" height="1419" width_o="2458" height_o="1419" data-src="https://freight.cargo.site/t/original/i/784dcca5b4b3c03127a4ea01dd98fe581eeefa447db0c9239aa871f2adcf1a62/Stadium_5-SERIE_2-kopiera.jpg" data-mid="209713802" border="0"  src="https://freight.cargo.site/w/1000/i/784dcca5b4b3c03127a4ea01dd98fe581eeefa447db0c9239aa871f2adcf1a62/Stadium_5-SERIE_2-kopiera.jpg" /&#62;&#60;img width="2130" height="1591" width_o="2130" height_o="1591" data-src="https://freight.cargo.site/t/original/i/e39e3c7c59550c5a34ccfaa016304223b261d48f16163446f35c688bf9fb171c/Stadium_skyltfonster.jpg" data-mid="209713371" border="0"  src="https://freight.cargo.site/w/1000/i/e39e3c7c59550c5a34ccfaa016304223b261d48f16163446f35c688bf9fb171c/Stadium_skyltfonster.jpg" /&#62;&#60;img width="1789" height="1030" width_o="1789" height_o="1030" data-src="https://freight.cargo.site/t/original/i/7d48d0d3a4a522e14305d628a792e7b69867f3d66bebf94a6a2fddb138e2cbda/Stadium_5-SERIE_1-kopiera.jpg" data-mid="209713808" border="0"  src="https://freight.cargo.site/w/1000/i/7d48d0d3a4a522e14305d628a792e7b69867f3d66bebf94a6a2fddb138e2cbda/Stadium_5-SERIE_1-kopiera.jpg" /&#62;
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Film:Executive Producer: @jennymyrberggip Producer: @helenafroling Director: Gustav Fromell Dop: @augustsan Stylist: @sonofdoris Talent: @silvanaimam Service producer: @08mediaproductions Art director: @macannswe Copy: @idzolsson


Stills: Sophie Odelberg&#38;nbsp;@sophieodelberg

Post production: Editor: @nicklasamin Grade: @martinsteinberg Sound: Mattias KockenComposer: @povelols

Production company: @weiweiprd </description>
		
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		<title>THE SECRET SWITCH</title>
				
		<link>https://marcusgoransson.com/THE-SECRET-SWITCH</link>

		<pubDate>Tue, 21 Apr 2026 11:35:56 +0000</pubDate>

		<dc:creator>EnExtra</dc:creator>

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		<description>THE SECRET SWITCHThis is the story of how LYKO managed to get our products onto competitor’s shelfs, why WE ended up having to bake cakes, and why our CEO Rickard Lyko had to issue an official apology.And yes, how the Black Friday sales hit an all‑time high.Two nominations in Gerillaägget .


&#60;img width="3808" height="2066" width_o="3808" height_o="2066" data-src="https://freight.cargo.site/t/original/i/90c3c82c4e89c1bcce88e14ef736469cfee73209a06f626b3d1fdcdf012a18fc/Skarmavbild-2026-04-21-kl.-13.37.43.png" data-mid="247463489" border="0"  src="https://freight.cargo.site/w/1000/i/90c3c82c4e89c1bcce88e14ef736469cfee73209a06f626b3d1fdcdf012a18fc/Skarmavbild-2026-04-21-kl.-13.37.43.png" /&#62;

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		<title>MAKE UP STORE</title>
				
		<link>https://marcusgoransson.com/MAKE-UP-STORE</link>

		<pubDate>Tue, 25 Nov 2025 08:51:02 +0000</pubDate>

		<dc:creator>EnExtra</dc:creator>

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		<description>MAKE UP STOREFrom backstage to center stage - this is the relaunch of an icon.
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		<title>LYKO CALENDAR</title>
				
		<link>https://marcusgoransson.com/LYKO-CALENDAR</link>

		<pubDate>Tue, 10 Nov 2026 14:50:40 +0000</pubDate>

		<dc:creator>EnExtra</dc:creator>

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		<description>STADIUM
27.000 personer väntade i kön vid släpp. Det skrevs spaltmeter efter spaltmeter och innehållet i kalendrarna synades och recenserades.Bakom detta står ett gediget arbete och otroligt många motiv och versioner. Det har fotats av Robin Sköneskog och film har skapats av BRUTO. Jag har frilansat fram detta tillsammans med många kloka personer som Niklas Synning, Shalisa Taylor , Marie Liljegren , Mathias Andersson mfl…

&#38;nbsp;&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/6978cf1bdbc49a5496f92df8a0bcb71b05fb5210d6ce515c8b61c682d971d1d6/1790070616602.jpeg" data-mid="254189350" border="0"  src="https://freight.cargo.site/w/1000/i/6978cf1bdbc49a5496f92df8a0bcb71b05fb5210d6ce515c8b61c682d971d1d6/1790070616602.jpeg" /&#62;&#60;img width="4240" height="2826" width_o="4240" height_o="2826" data-src="https://freight.cargo.site/t/original/i/c29778201518bf0a9439f076cd9766cd2f64e40e1db71b5fcb70838ac8eb37b4/V38-26-GbgTram-Lyko-Tram-Domination-Outside-3.jpg" data-mid="254189319" border="0"  src="https://freight.cargo.site/w/1000/i/c29778201518bf0a9439f076cd9766cd2f64e40e1db71b5fcb70838ac8eb37b4/V38-26-GbgTram-Lyko-Tram-Domination-Outside-3.jpg" /&#62;&#60;img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/c6ea0eec27dc625c997814d74f1286e68a940ad2fa84d901b435fffa4a9247a5/1790085479224.jpeg" data-mid="254189334" border="0"  src="https://freight.cargo.site/w/1000/i/c6ea0eec27dc625c997814d74f1286e68a940ad2fa84d901b435fffa4a9247a5/1790085479224.jpeg" /&#62;&#60;img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/707e6bcd1d1a10f5650b04c78a8af28f643f1d037bb1b4979ddddb2fdcc1b940/1790085484312.jpeg" data-mid="254189320" border="0"  src="https://freight.cargo.site/w/1000/i/707e6bcd1d1a10f5650b04c78a8af28f643f1d037bb1b4979ddddb2fdcc1b940/1790085484312.jpeg" /&#62;</description>
		
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		<title>ARLA</title>
				
		<link>https://marcusgoransson.com/ARLA-1</link>

		<pubDate>Wed, 08 Feb 2023 08:58:57 +0000</pubDate>

		<dc:creator>EnExtra</dc:creator>

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		<description>ARLA

Med denna kampanj lyckades vi hejdade  20 år av fallande mjölkkonsumtion samt få få näst högst OBS-värde för en utomhuskampanj i Sverige. Någonsin. &#38;nbsp;

Den som leder ligan hade Anna Nicole Smith i underkläder som motiv. 

Fotograf: Jens Andersson / Skarp

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	<item>
		<title>ISADORA</title>
				
		<link>https://marcusgoransson.com/ISADORA</link>

		<pubDate>Thu, 27 Apr 2023 07:49:22 +0000</pubDate>

		<dc:creator>EnExtra</dc:creator>

		<guid isPermaLink="true">https://marcusgoransson.com/ISADORA</guid>

		<description>2023 års kanske viktigaste jobb (särskilt när man har en 14-åring hemma som är besatt av smink) gjorde jag tillsammans med vännerna på DRUM och teamet på IsaDora. “Vi vill vara sanna i allt vi gör. Ärliga i vad våra produkter faktiskt gör och framförallt inte gör. Sanna om vår roll i skönhetsvärlden och i samhället, från bilderna vi tar (noll retusch) till produkterna vi gör (Cruelty free since 1983).”Hösten 2023 lanserades TRUE BEAUTY FROM SWEDEN. Vi tog fram en kreativ plattform samt 3 st kampanjer baserade på just ärlighet.Först ut var "TRUE BEAUTY IS RETOUCH FREE".

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	<item>
		<title>STADIUM/Adidas</title>
				
		<link>https://marcusgoransson.com/STADIUM-Adidas</link>

		<pubDate>Tue, 21 May 2024 13:30:56 +0000</pubDate>

		<dc:creator>EnExtra</dc:creator>

		<guid isPermaLink="true">https://marcusgoransson.com/STADIUM-Adidas</guid>

		<description>STADIUM
”Believe you can run a marathon and you’re halfway there”Inför Stockholm Halvmarathon tog jag fram "Mind your run" för Adidas / Stadium. Att börja visualisera och planera sitt lopp i tid en av är nycklarna till en bra prestation, för både motionärer och proffs. Adidas &#38;amp; Stadium har de rätt produkterna och tillsammans med erfarna löpare som Bianca Salming, Lovisa Bivstedt, Linnéa Frobe &#38;amp; BRC/ BNBRC, får du tips och coachning kring hur du gör ditt bästa och snabbaste lopp. Materialet syns på nätet, i butik och på event.

Adidas / Stadium Halv Marathon from Marcus Göransson on Vimeo.
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Aldrig ensam. 
Stills: Sophie Odelberg, Dop: August Sandberg, Stylist: Andreas Diaz-Soliz, Production company: WEI, Edit &#38;amp; sound: Jonas De Geer &#38;amp; Gustav Fromell, Kreatör, location scout &#38;amp; Art director: 👋 Stadium: Maria Rinaldo, Annika Trangius m.fl. Adidas: Emma Pilotti Krantz m.fl. </description>
		
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