Why
When launching the new SE edition, Mercedes-Benz wanted to highlight its exceptionality - a car with lots of extra equipment and design features to an affordable price.
How
The campaign was developed under the concept “A car and a price that pops out,” and all the ads protruded the given ads format, both in newspapers and on TV. The campaign also resulted in an unusual radio spot with two brands, Mercedes-Benz and Schwarzkopf, sharing the same commercial spot. Listen to it below.
